Your listing has been on our page for a while? Or you are a regular, selling quite many items? Have you ever thought about expanding your ‘business’ to an international audience? There’s no need to be scared of that. We will give you some tips how to attract international buyers for your listings.
There are some general rules which apply for any listing:
- Include many pictures in your listing – make sure they tell everything a potential buyer would like to know
- Sell your item for a reasonable price
- Do NOT hide any flaws
Try to put yourself into your potential customer’s shoes. Ask yourself: Is this listing providing all the information I would need to decide to buy it the item?
Take into consideration that your potential buyer might not speak perfect English. Consider this when writing the listing by avoiding complicated words such as “flaws” or too many marketing words like “excellent”.
Describe the item in simple words, leaving nothing out, but also adding nothing unnecessary. Promote the facts.
Do not overload your listing with a ton of rules and details, which your potential buyer might not immediately understand. It would just scare them off.
Your return policy should be clearly stated and easily understood, especially if you do not offer returns.
Shipping, Customs and other Regulations
As far as shipping / delivery to international buyers is concerned, you should consider any import taxes, rules and restrictions in their country of residence. Obviously it should not and cannot be your responsibility to check those for each potential customer. But you have to communicate this to any potential buyer and so it makes sense to add a note like the following to your listings:
For International Buyers
Import duties, taxes, and other charges are not included in the item price or shipping cost. These additional costs are your responsibility. Please check the rules, restrictions and costs of import of your country of residence before buying any items. Thank you!
Be Prepared, Avoid Returns
The better you prepare and try to understand your audience, the more this step will boost your sales internationally. Prepare your listings in a way that helps your potential customers get all the information they need. That way, you can avoid returns and disappointment as well as extra cost and work. Use the following checklist as a guide:
- Use measurements and units that are understandable for international buyers
- Use names for products targeted to your audience (For example, what we call a “sweater” in the US is called a “jumper” in the UK)
- Use as many pictures as possible, which are of good quality and include close-up shots
- For electronic items, identify which plug is being used
- Test all items before shipping
- Ship only in safe packaging
We hope this article gave you some good ideas about international selling – there is no need to be afraid of it, although there are some points to consider. Now with those tips at your hands, you can go international with your sales!
Your Kamyuno Team