How-to-attract-international-buyers

How to attract international buyers

Your listing has been on our page for a while? Or you are a regular, selling quite many items? Have you ever thought about expanding your ‘business’ to an international audience? There’s no need to be scared of that. We will give you some tips how to attract international buyers for your listings.

General Rules

There are some general rules which apply for any listing:

  • Include many pictures in your listing – make sure they tell everything a potential buyer would like to know
  • Sell your item for a reasonable price
  • Do NOT hide any flaws

Try to put yourself into your potential customer’s shoes. Ask yourself: Is this listing providing all the information I would need to decide to buy it the item?

Language Barrier

Take into consideration that your potential buyer might not speak perfect English. Consider this when writing the listing by avoiding complicated words such as “flaws” or too many marketing words like “excellent”.

Describe the item in simple words, leaving nothing out, but also adding nothing unnecessary. Promote the facts.

Do not overload your listing with a ton of rules and details, which your potential buyer might not immediately understand. It would just scare them off.

Your return policy should be clearly stated and easily understood, especially if you do not offer returns.

Shipping, Customs and other Regulations

As far as shipping / delivery to international buyers is concerned, you should consider any import taxes, rules and restrictions in their country of residence. Obviously it should not and cannot be your responsibility to check those for each potential customer. But you have to communicate this to any potential buyer and so it makes sense to add a note like the following to your listings:

For International Buyers

Import duties, taxes, and other charges are not included in the item price or shipping cost. These additional costs are your responsibility. Please check the rules, restrictions and costs of import of your country of residence before buying any items. Thank you!

Be Prepared, Avoid Returns

The better you prepare and try to understand your audience, the more this step will boost your sales internationally. Prepare your listings in a way that helps your potential customers get all the information they need. That way, you can avoid returns and disappointment as well as extra cost and work. Use the following checklist as a guide:

  • Use measurements and units that are understandable for international buyers
  • Use names for products targeted to your audience (For example, what we call a “sweater” in the US is called a “jumper” in the UK)
  • Use as many pictures as possible, which are of good quality and include close-up shots
  • For electronic items, identify which plug is being used
  • Test all items before shipping
  • Ship only in safe packaging

We hope this article gave you some good ideas about international selling – there is no need to be afraid of it, although there are some points to consider. Now with those tips at your hands, you can go international with your sales!

Your Kamyuno Team

Debating the share economy

Debating the share economy

There’s no debate about it.  The share economy is alive and well and growing in ways that even ivy would envy.  From Lyft and Uber to Air Bnb share economy companies have impacted markets and invigorated a dying middle class American economy.  A large part of the reason our economy got any better at all after the crash of 2008 is because of the share economy.  Many people were suffocating from a lack of work and those who had work still struggled to pay their bills due to a choked up financial system.

When people began to discover Air Bnb it was as though the rain had come after a bitter drought.  When Uber came out there was buzz and excitement about the new company that would pick you up at your doorstep and take you wherever you wanted to go.  When Lyft launched there was competition.  The market of “ride sharing” had grown so quickly that an entirely new company emerged.  Many more companies emerged out of the “home sharing” culture and have even delivered an offshoot of other entrepreneurial industries designed around the concept.  Companies like “Pillow” offer the service of cleaning your place and turning it over.  All of the sudden you could pay someone else to come and flip your place while you weren’t there and never lift a finger while making money.

There’s no doubting it, people are going to continue to share and share more!  As we enter a paradigm where green is the new black and people are just as concerned about the environment and global warming as they are about their pocket book; sharing is starting to look like the best solution.  And in a very profound way sharing has led to a divine cultural evolution.  People trust more and meeting people they would never meet otherwise and at the same time making a connection.  Ask anyone who uses these services and they’ll tell you themselves.  “Its great!”  The opportunity to create your own hours and make money off of things you already have has become the entrepreneurial wave of the future.

But with the market growing so big, so fast and with social acceptance the only real question about the share economy is, what will the next one be?  Some people are saying the name of a company called Kamyuno (Ka-myoo-no).  The name itself is a play on the word “community” and the platform offers users an idea that no one else has thought of.  At www.Kamyuno.com users can not only buy and sell items, but they can rent, trade and share items, as well.  The founder, Lucas Jackson, calls it “A one-stop-shop for e-commerce.”

The platform pairs an easy to use interface with a personal profile system that allows users to verify their identity.  “Its a cross between Craigslist and Ebay.”, says Jackson.  “Our goal was to strip everything down to one thing, commerce, and give the user as much power as possible.  To list their stuff any way they wanted.  Its their stuff they should be able to bargain the way they want with it.”

Imagine a Craigslist where you actually knew who you were dealing with.  Or an eBay that allowed users to post items any way they wanted.  It is a truly novel idea and Jackson believes it is going to go quite far.  After launching the site out to the student body at Cal State LA Kamyuno received an immediate response.  Students were not only willing to post their books to share, trade and sell, but also users were posting other items as well, stuff like games, books and computers.  One user even posted his car.

The platform is still in its infancy, but it does show some promise, as more users appear to be embracing the concept.  I asked Jackson, “If you could tell people one thing about your site what would it be?”  Jackson replied, “It’s going to get better.”

The Trade Economy

The Trade Economy

When people think of the term “share-economy” we often think of companies like Lyft and Air Bnb, which are not necessarily services that fit into the traditional definition of sharing. After all, you pay for those services and sharing is generally something thought of to be free. The term trade economy may more accurately reflect this notion; users of Lyft and Air Bnb trade their time, vehicles and homes for money. However, one company is taking the term share economy and turning it on its head, taking it back to its roots as a trade economy. Kamyuno.com is an all in one e-commerce platform that allows users to list their items any way they want: sell, rent, share or even trade.

Although the platform currently offers all services, their founder, Lucas Jackson, says the trading aspect gives them “teeth”. He goes on to explain, “Trading is exciting! The prospect of trading something you no longer need for something you want has always been fun. Thinkback to the days of baseball cards,”  a nostalgic hobby which Jackson recalls fondly. Somehow the idea of trading things seems to go away after a certain age and all of a sudden we resort to buying everything instead. “Could trading make a comeback and be a significant part of the share economy?”

Of course, trading never went away, it has always been an option, and it does happen; but surprisingly, Jackson’s platform, www.Kamyuno.com is the first one to really expose it in contemporary times. At Kamyuno, users can start with a picture, a description of the product they’re trading and what they would like to receive in return. Then voila! Other users can immediately start contacting them about their item and negotiate a trade. It’s a unique concept worth expanding.

“We have several plans for expanding our trade feature.  More than any other feature on the site, in fact.”  Jackson was adamant about the approach. “The trade feature gives us edge, and if we can attract more people to our site by marketing the trade feature they’ll get to see some of our other cool features too.”

Jackson went on to talk about Kamyuno’s Karma Point system, a review system which allows users to build good standing and reputation within the community for exceptional commerce, or, consequently,  get them suspended for poor behavior. “We take our community reputation seriously.

The whole goal for us in creating Kamyuno was to build a platform free of scams and garbage, and add value to the user experience.”  Adding value is what they did.  Their quick links offer some insight to its future direction.  The profile system is savvy and it will be interesting to see how their Karma Point system will work once things really take off.  Sure enough, if they can market things right, they will blow us away. The share economy is growing stronger by the day.  So who knows?  The trade economy could very well become the next big share economy idea.